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EVENT DETAILS

IQOS WORLD & Karim Rashid


IQOS, Philip Morris International’s device that heats tobacco without burning it, presents The IQOS WORLD project. Karim Rashid is the artist involved who designed a site-specific installation: the center of the work is the Konverse sculpture which represents the stylized profiles of two faces, a metaphor of an ideal enthusiasm about the future. The company reaffirms, with this project, its link with design in the ideal tension of building a different future, able to improve legal age smokers' lives.

DAYS OF APRIL:
17
18
19
20
21
22
https://iqositalia.it/ Comunicato stampa
EXHIBITORS

IQOS WORLD & Karim Rashid

LOCATION
Dassault Systemes Jointag