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EVENT DETAILS

Lexus Design Event 2019


FB: Lexus Italia IG: @lexus_italia #LexusDesignEvent #LexusDesignAward
8 APRIL:
h. 18.30–20.00: Opening Party (UPON INVITATION)

DAYS OF APRIL:
08
09
10
11
12
13
14
https://discoverlexus.com/highlights/lexus-and-rhizomatiks-to-light-up-milan

Press Office:
Omnicom Public Relation Group
Via Privata Leto Pomponio, 3, 20146 Milano MI, Milano IT
t. 346 0297571
elisa.pescetto@omnicomprgroup.com

EXHIBITORS

Lexus International

Leading with Light - an immersive experience using lighting technology to showcase a vision for a more human-centered tomorrow – realized with Japanese design studio, Rhizomatiks. Also exhibited are the 6 finalists for the Lexus Design Award.

For this year’s event, titled “Leading with Light”, Lexus has partnered with the globally renowned design firm Rhizomatiks, known for their rich experience in the field of design, art, entertainment and their imaginative use of technology to captivate audiences. Rhizomatiks has previously collaborated with Lexus in 2014 for the art and technology exhibition, Media Ambition Tokyo.

Inspired by Lexus’ future technology, Rhizomatiks has designed an immersive display that combines playful and dynamic lighting with advanced robotics. Visitors will experience how the innovative use of light can affect human emotions.

Additionally, visitors will have the opportunity to view the works from the 6 Finalists of the 2019 Lexus Design Award – now in its 7th year. The award celebrates up and coming creative talent from around the world and on the Press Day of April 8th, the Grand Prix winner will be chosen by a jury of world-renowned design leaders in front of the world’s media.

Open to public: 9-13 April h.10.00 – 21.00; 14 April h.10.00 – 18.00
Press Preview: 8 April h.10.00 – 17.30

LOCATION