From 9th to 14th April 2019

PRESS PREVIEW: 8/04 – h.10.00 – 19.00


Press Office:
Ghénos Design Communication
Milano - Londra - Barcellona, Milano - Londra - Barcellona IT


The Playful Living

From 9th to 14th of April 2019, THE PLAYFUL LIVING will be presented to the public for the first time.

A project that combines design and ideas to pursue a simple goal: bringing play into every aspect of everyday life, transforming domestic space - with simple and rational solutions - into a place open to emotions, imagination and creativity.

At Opificio 31 in Via Tortona, visitors will be able to enter and explore every space of a 150 square meters apartment, divided into two levels. A place where each piece of furniture is designed to make adults' life more beautiful and stimulate the growth of kids of a wide age span, from 0 to 14 years. A look at new living lifestyles, just like a moodboard to explore and mix, a real starting point to find customized solutions.

Furniture is built interlocking, like toys, the lights create colorful and immersive environments and materials tickle the senses, such as wooden panels and technical fabrics made from recycled plastic.

Colours fill rooms' walls and floor where it is possible to stop and play with tech devices, or have fun with wooden toys. There will also be space to discover scents and flavors combining dreams and fantasies of people of all ages.

What makes this house unique in the Fuorisalone scene is the daily calendar of meetings for professionals, adults, parents and children.

Children will find creative workshops led by designers and artists.

Round tables and talks will be devoted to a wide range of topics with a great common denominator: playfulness.

Architects, stylists and designer are invited to take part to meetings for professionals such as the appointment dedicated to the value of colors in living and working spaces.

The Playful Living, with the partnership of CILAB - research lab in Design Department of Politecnico di Milano (as Scientific Committee) -combines major international players and Italian excellence in transversal sectors.

RCS MediaGroup is the media partner and supports the initiative with: Quimamme.it and the magazines Style Piccoli, Io e il mio Bambino e Insieme.

Projects partners: AXA, Candy, Cromatina Babies, Dyson, Faber-Castell, Futon Italy, Gerflor Italia, Grifal, Gruppo Fontanot, Luceplan, Nintendo, Peg Perego, Plasmon Biscotto “dei grandi", Sigma Coatings, Signify, Stars Box, Studio Arredi, Teknik Wood, Totem, Wooden Story