Connect To Extraordinary


Following on from the concept presented during the past MDW, Haier focuses its attention on the person who becomes an active main character in the space and in a history that perfectly describes its likings and selections. This is when Internet of beings, artificial intelligence and premium technology find their best expression. The whole ecosystem of Haier appliances and connected solutions form the concept of an interactive and engaging game of mirrors, lights, and sounds, a smart system that perceives the presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The Touch&Feel installation engages visitors and provides them with the chance of playing as actors in several home scenarios and in the fascinating world of the smart home, while being guided by the hOn app. This is also the case with the area dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the wine world, VivinoTannicoCoravin, CompraviniSommelier Winebox and Cantine.Wine. The hOn app offers the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning the bottle label. Visitors can enjoy the experience, create their own virtual wine cellar and discover the first ecosystem dedicated to their passion. The exhibition area will display Serie CUBE 90, the fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the wine cooler Wine Bank 60 Serie 7 to I-PRO Serie 7 plus washing machine and Superdrum Serie 9 washer dryer, from WASHLENS Serie 7 dishwasher to Chef@home Series 6 oven, among the main products.