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Tortona Design Week – Milan, June 6 – 12, 2022
Tortona Design Week
invites you to participate in the new project
"FLUIDITY AND DESIGN"
Communicate your event during the Milan Design Week 2022
The waiting is growing for fuorisalone 2022, which will animate the city during the Milan Design Week 2022 and that this year, more than ever, will be an important moment of restart for the whole sector and an opportunity for the many passionates to return to breathe an air of normality, walking and visiting the districts of Milan that will propose installations, furnishings and innovative concepts related to design, which have made Milan the world capital of design.
More
Connect To Extraordinary
Following on from the concept presented during the past MDW, Haier focuses its attention on the person who becomes an active main character in the space and in a history that perfectly describes its likings and selections. This is when Internet of beings, artificial intelligence and premium technology find their best expression. The whole ecosystem of Haier appliances and connected solutions form the concept of an interactive and engaging game of mirrors, lights, and sounds, a smart system that perceives the presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The Touch&Feel installation engages visitors and provides them with the chance of playing as actors in several home scenarios and in the fascinating world of the smart home, while being guided by the hOn app. This is also the case with the area dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the wine world, Vivino, Tannico, Coravin, Compravini, Sommelier Winebox and Cantine.Wine. The hOn app offers the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning the bottle label. Visitors can enjoy the experience, create their own virtual wine cellar and discover the first ecosystem dedicated to their passion. The exhibition area will display Serie CUBE 90, the fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the wine cooler Wine Bank 60 Serie 7 to I-PRO Serie 7 plus washing machine and Superdrum Serie 9 washer dryer, from WASHLENS Serie 7 dishwasher to Chef@home Series 6 oven, among the main products.
...
Decor Lab: decoration without limits
A new space in via Tortona 37 in Milan, where you can discover products, materials and customized solutions for a different and original vision of interior decoration. Design, art and decor meet in unique spaces, thanks to the personal touch and modern techniques of materials decoration. Decor Lab offers, from 6 to 12 June, together with its precious partners, environments, solutions and ideas to show the innovations of the world of customization. These are just a few examples of how technology, materials and creativity can be merged to create something unique and particular, with an eye to sustainability and technical performance.
On the occasion of 2022 Milan Design Week Decor Lab is a partner of Tortona Design Week, the historic district of Milan that this year, with its project Fluidity and Design, offers visitors new visions and scenarios, reflecting the epochal changes that today’s spaces have undergone.
An event in the event - the exhibition Interiors
On the occasion of the Milan Design Week, Decor Lab hosts the exhibition based on the concept Interiors by Stayonboard Art Gallery (ST.o.B.). The artists, from four different countries, will face the concept Interiors with different forms and artistic techniques, to express – with their own sensitivity – how the world has transformed the absence of unlimited boundaries into interiors, where the human being had to recover. The gallery proposes an introspective approach to art, as a form of slow-art.
Come and discover how to overcome your creative limits!
...
MADE IN PORTUGAL naturally at Tortona Design Week
MADE IN PORTUGAL naturally at Tortona Design Week is an elegant exhibition of the best Portuguese offer for Home Interiors. It takes place during the Milano annual remarkable event, aiming at promoting Portuguese products within the international community that visits the city for the occasion.
Located at Via Tortona, 30, the MADE IN PORTUGAL naturally space showcases over 100 products from different sectors within the Home Cluster, such as furniture, lighting, cutlery, home textiles and ceramics.
The show is managed by APIMA and AICEP, and seeks to highlight the quality, sustainability, innovation and differentiation of Portuguese interior design and products.
MADE IN PORTUGAL naturally at Tortona Design Week can be visited by general public from the 6th to the 11th June, 10am to 8pm (10am-10pm on the 10th and 11th).
...
AIR IS EMOTION
To reveal, to resound, to float. To draw movements, to wrap, to touch. To inhale and exhale
On the occasion of the 60th edition of the Milan Design Week in 2022, Capital presents the vision of the company, to fully show the values on which it is based. It wants to be a living space, of encounter and exchange; flexible and dynamic, a theater of relationships and stories of enterprise, even before that exhibition space of products.
The flagship showroom Capital in Milan will be back with an installation entitled "Air is Emotion'' chosen and created in collaboration with the interior designer Elena Pelosi, to best describe the exhibition space with an invitation to slow down.
06 June
Inauguration of the new exhibition signed by Arch. Elena Pelosi for Capital – Via Tortona, 37
06-12 June
Opening to the public of the new Milanese Capital Showroom – Via Tortona, 37
H 10am – 7pm
09 giugno
Evento Serale - AIR IS EMOTION
H 19.00 – 23.00 LOUNGE COCKTAIL OPEN BAR
H 19.30 – 21.00 LIVE MUSIC
H 20.00 – 21.00 PETIT MENU GOURMET
H 21.00 – 23.00 DJ SET
Access will be allowed through prior registration at the e-mail address: rsvp@capitalcollection.it
...
Color Design® Lechler – “The Way of Accent”
Valuable elements characterising the domestic habitat.
Lechler interprets the theme of sustainability by promoting a culture that discourages the production of waste. The need to reduce the production of useless manufactured items with ephemeral duration and representing an infinite source of waste to be disposed of, leads us towards a production of valuable elements, which we will not replace quickly, because they are well-finished and beautiful and we become attached to them because they partially represent us. In this exhibition Lechler offers four collections of timeless colours and effects to create timeless spaces thanks to "objects" intended in a broad sense: valuable manufactured items, furniture, walls, in which paint is a precious element that adds or returns to give great value. The four collections of "The Way of Accent" - Lechler's latest Color Design® project - are inspired by the timeless colours of quartz and agates, where the variegation of the geodes reveals accents and colours on neutral schemes going back millions of years. Our proposal is, actually, also a revision and an evolution of the concept of neutral, in which the colour does not disappear but is used in a different way. The Color Design® concept of Lechler, a paint manufacturer since 1858, links the development of chemistry to the evolution of the language of colour, providing indications, suggestions and technical information that facilitate the selection of colours and finishes to design domestic environments and to harmonise furniture, accessories and walls at the same time. With a view of sustainability neutral colours last longer and have a longer visual duration. However, in a neutral context, to characterise the environment it is necessary to give an accent, that is to enhance a point (a manufactured item, a piece of furniture, a wall detail). We work by priority of visual reading: the accent is the focus.
...
New HOLOS - Awakening New Health
Under the theme of "New HOLOS -Awakening New Health-," the Graduate School of System Design and Management at Keio University (Keio SDM) exhibits two solutions: 1) YOKUN, a new habit-based training program that focuses on the decline of the sense of smell that we are not usually aware of; and 2) AQUA STASIS, a product that encourages proper hydration on a daily basis, which is difficult to practice even if you know it is necessary.
YOKUN
The sense of smell declines with age, also the sense whose decline is least recognized. As one's sense of smell declines, one becomes insensitive to strange smells and is unable to detect danger. It also makes food less tasty, reduces appetite, and is detrimental to health. The sense of smell is an important sense for safety and longevity.
YOKUN is a habit-based olfactory training system. The system makes people to think about the other person through the exchange of scents and to continue the training by realizing a gentle communication.
AQUA STASIS
The amount of water a person should drink each day is hard to drink consciously, and not so much fun.
However, if you change your point of view of consuming water, this can be a different appearance.
AQUA STASIS is a product that allows people to drink the required amount of water daily by combining the Japanese approach of giving water a temporal meaning and the Western approach of giving water a spatial beauty.
...
LEXUS – SPARKS OF TOMORROW
This year’s event, Lexus: Sparks of Tomorrow, will present a trio of design explorations, all inspired by Lexus’ human-centered, future-oriented approach to design. Compelling and engaging, Lexus: Sparks of Tomorrow, will include an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes from Lexus Design Award 2022 finalists, and work by students at London’s Royal College of art envisioning a more sustainable future.
...
Hypernova
Hypernova is the installation created by designer Sara Ricciardi for gloTM, protagonist of the Lounge area of Superstudio. Ricciardi invites the viewer to have an experience in which nature and technology, uniqueness and multiplicity coexist. A path that recalls the philosophy of the brand and invites not to necessarily choose between two apparently opposite options, but to make them coexist with ”no compromise". The Roof space will also follow the philosophy of "no compromise" and will be curated for gloTM by TOILETPAPER magazine, the creative collective founded by Maurizio Cattelan and Pierpaolo Ferrari, to recreate an urban garden with a strong visual impact. A super pop space, open to the public every day until 9pm.
...
Simplify your Day
This interactive wall developed over three home scenarios, namely Cooking, Washing or Cooling, brings the visitor to a multisensory environment to discover Candy’s democratic connectivity, an integrated smart solution system that simplifies your daily life. Through the interaction between the connected products on display and the hOn app you will be surrounded by the daily routine and see that connectivity is fully accessible and easy to use for everyone. Great attention was given also to design, with a dedicated space for iCase: the big innovation to be premiered in a collection of four unique items made in cooperation with four major young artists: Joey Guidone, Elisabetta Vedovato, No Curves and Scombinato (Antonio Colomboni). Related to iCase, there will be a contest for the IED (the European Institute of Design) the best work will join the four artists for a capsule collection to be put on display in September at the IFA 2022 in Berlin. To confirm the brand’s zero distance to consumer approach, the product will be in the spotlight for an interactive installation that allows visitors to become creative designers and directly decorate their own fridges. Major innovations stand out, the new RapidÓ Pro washer and dryer, the new range of RapidÓ dishwashers and Fresco fridges, the DiVino wine bottle cooler, and the new connected ovens and hobs, among the others.
...
One week of thrilling events exploring life at home and beyond
IKEA is bringing the ‘IKEA Festival’ to BASE in Milan for Milan Design Week 2022. Located inside the Tortona Design Week, the festival will feature a dynamic schedule of events and immersive experiences to showcase the future of retail and design, explore how the relationship between people and their homes has evolved, and show how improving your everyday life can create for a more mindful home.
In the area it will be possible to visit Ögonblick - A Life at home exhibition, a compelling physical and digital installation inspired by H22, a project that started in Helsingborg, Sweden, in which IKEA participates with the aim of building " the sustainable city of the future".
...
PROTOTYPE RESEARCH_SERIES 06 - DÉVORÉ WITH KEVLAR® CORE
Prototype Research Series are native limited editions. Unique limited-edition, made with fabrics and/or treatments resulting from research and experimentation that is not yet at an industrial scale.*
Series 06 is the result of the close collaboration between the Kevlar® consumer brand R&D team and the STONE ISLAND research and experimentation department.
nhow Milano DESIG𝓷 WEEK
The Milan nhow hotel, an institution not only in the Tortona District, is now back in trend becoming the stage for some of the long awaited exhibitions of this new edition of the Fuori Salone. Loewe, Capsula, Lambert Kamps, MV Line, Innova and NPO River are just a few names that will take part in the exhibition, giving life to an eccentric, explosive, exuberant, extremely nhow-style chorality.
A unique ensemble of originality and contrasts, a trip to discover innovative languages and surprising shapes, a journey in stages that will lead to the expanding of new trends in the living, outdoor, fitness and furniture of various kinds. All this will take the viewer into a creative and unexpected Milan, to be discovered and most of all experienced.
Playing on the contrast with the industrial soul of the hotel, the exhibitors focus on warm and natural tones, soft lines and objects that combine functionality with a captivating and charming aesthetics. Thus gym mat and weights container by Capsula turn into elegant coffee tables, MVLine's self-lit pergolas become a space to always live in, even in bad weather, while Loewe chairs change into real works of art to be displayed in the living room...
More can be discovered first hand, from June 7th until 12th, 9:00am - 08:00pm, when the most eclectic hotel in the city will open its doors to both experts and onlookers to let them step into a world of design and art.
Fuori di Design 2022 "La sostenibilità fatta materia - Sustainability becomes matter"
"Fuori di Design" is a shared showcase promoted by Materioteca® that takes place within Zip Zone Events. The talents hosted in this tenth edition belong to the design movement that declines the five “R” as "reduce, reuse, recycle, recover, redesign!".
Some brands that have already performed in the past years with Materioteca® will show their new collections: Cycled their stylish belts obtained by recycling bicycle tyres, Ushak their “retro” glasses in natural horn of regenerated buffalo, Wayfordesign their delicious anthropomorphic jewels 3D printed.
The exhibition will be powered by the extraordinary participation of Idea Plast, a company whose research and development has proven over the years to be an exceptional forge of inspiration and stimulus in giving an unprecedented second life to a disparate variety of polymer waste, among which chewing gum and used tyres stand out.
Direct3D will give live demonstration of the eternal magic of 3D direct printing from pellets.
...
Zip Zone Events MDW 022
In occasion of Milan Design Week, Zip Zone Events has created a collective exhibition combining design, art and innovative creations in a unique location.
Zip Zone Events is the event format designed by Alessandra Stretti to support and emphasize the nature of Fuorisalone, which represents for years the beating heart of design in various shapes. A multifaceted and immersive experience ranging from collective exhibitions of design and art to creations of innovative materials in their maximum and purest expression.
Thanks to the accurate selection of the exhibitors, the cultural and artistic atmosphere makes the event a point of reference to look at to confront, discover new trends and get in touch with emerging talents. A format designed to suit every situation and to highlight the disciplines which intrigue and connect so many people different from each other during the Milan Design Week.
It’s a format which gives space also to young artists, giving them the opportunity to exhibit their creations in the design district par excellence in Milan, the one of Via Tortona.
For its 5th edition, the fil rouge connecting many of the exhibited works is the upcycling, aimed at the creation of unique and valuable pieces.
...
Connect To Extraordinary
Following on from the concept presented during the past MDW, Haier focuses its attention on the person who becomes an active main character in the space and in a history that perfectly describes its likings and selections. This is when Internet of beings, artificial intelligence and premium technology find their best expression. The whole ecosystem of Haier appliances and connected solutions form the concept of an interactive and engaging game of mirrors, lights, and sounds, a smart system that perceives the presence of the person, follows their movements and is shaped around them to provide a tailor-made experience. The Touch&Feel installation engages visitors and provides them with the chance of playing as actors in several home scenarios and in the fascinating world of the smart home, while being guided by the hOn app. This is also the case with the area dedicated to the digital ecosystem for wine lovers, developed in synergy with different major partners of the wine world, Vivino, Tannico, Coravin, Compravini, Sommelier Winebox and Cantine.Wine. The hOn app offers the chance to all enthusiasts to manage their collection of wines through their smartphones, just by scanning the bottle label. Visitors can enjoy the experience, create their own virtual wine cellar and discover the first ecosystem dedicated to their passion. The exhibition area will display Serie CUBE 90, the fridge that can manage the whole house ecosystem connecting to any Haier appliance in the house: from the wine cooler Wine Bank 60 Serie 7 to I-PRO Serie 7 plus washing machine and Superdrum Serie 9 washer dryer, from WASHLENS Serie 7 dishwasher to Chef@home Series 6 oven, among the main products.
...
Decor Lab: decoration without limits
A new space in via Tortona 37 in Milan, where you can discover products, materials and customized solutions for a different and original vision of interior decoration. Design, art and decor meet in unique spaces, thanks to the personal touch and modern techniques of materials decoration. Decor Lab offers, from 6 to 12 June, together with its precious partners, environments, solutions and ideas to show the innovations of the world of customization. These are just a few examples of how technology, materials and creativity can be merged to create something unique and particular, with an eye to sustainability and technical performance.
On the occasion of 2022 Milan Design Week Decor Lab is a partner of Tortona Design Week, the historic district of Milan that this year, with its project Fluidity and Design, offers visitors new visions and scenarios, reflecting the epochal changes that today’s spaces have undergone.
An event in the event - the exhibition Interiors
On the occasion of the Milan Design Week, Decor Lab hosts the exhibition based on the concept Interiors by Stayonboard Art Gallery (ST.o.B.). The artists, from four different countries, will face the concept Interiors with different forms and artistic techniques, to express – with their own sensitivity – how the world has transformed the absence of unlimited boundaries into interiors, where the human being had to recover. The gallery proposes an introspective approach to art, as a form of slow-art.
Come and discover how to overcome your creative limits!
...
MADE IN PORTUGAL naturally at Tortona Design Week
MADE IN PORTUGAL naturally at Tortona Design Week is an elegant exhibition of the best Portuguese offer for Home Interiors. It takes place during the Milano annual remarkable event, aiming at promoting Portuguese products within the international community that visits the city for the occasion.
Located at Via Tortona, 30, the MADE IN PORTUGAL naturally space showcases over 100 products from different sectors within the Home Cluster, such as furniture, lighting, cutlery, home textiles and ceramics.
The show is managed by APIMA and AICEP, and seeks to highlight the quality, sustainability, innovation and differentiation of Portuguese interior design and products.
MADE IN PORTUGAL naturally at Tortona Design Week can be visited by general public from the 6th to the 11th June, 10am to 8pm (10am-10pm on the 10th and 11th).
...
AIR IS EMOTION
To reveal, to resound, to float. To draw movements, to wrap, to touch. To inhale and exhale
On the occasion of the 60th edition of the Milan Design Week in 2022, Capital presents the vision of the company, to fully show the values on which it is based. It wants to be a living space, of encounter and exchange; flexible and dynamic, a theater of relationships and stories of enterprise, even before that exhibition space of products.
The flagship showroom Capital in Milan will be back with an installation entitled "Air is Emotion'' chosen and created in collaboration with the interior designer Elena Pelosi, to best describe the exhibition space with an invitation to slow down.
06 June
Inauguration of the new exhibition signed by Arch. Elena Pelosi for Capital – Via Tortona, 37
06-12 June
Opening to the public of the new Milanese Capital Showroom – Via Tortona, 37
H 10am – 7pm
09 giugno
Evento Serale - AIR IS EMOTION
H 19.00 – 23.00 LOUNGE COCKTAIL OPEN BAR
H 19.30 – 21.00 LIVE MUSIC
H 20.00 – 21.00 PETIT MENU GOURMET
H 21.00 – 23.00 DJ SET
Access will be allowed through prior registration at the e-mail address: rsvp@capitalcollection.it
...
Color Design® Lechler – “The Way of Accent”
Valuable elements characterising the domestic habitat.
Lechler interprets the theme of sustainability by promoting a culture that discourages the production of waste. The need to reduce the production of useless manufactured items with ephemeral duration and representing an infinite source of waste to be disposed of, leads us towards a production of valuable elements, which we will not replace quickly, because they are well-finished and beautiful and we become attached to them because they partially represent us. In this exhibition Lechler offers four collections of timeless colours and effects to create timeless spaces thanks to "objects" intended in a broad sense: valuable manufactured items, furniture, walls, in which paint is a precious element that adds or returns to give great value. The four collections of "The Way of Accent" - Lechler's latest Color Design® project - are inspired by the timeless colours of quartz and agates, where the variegation of the geodes reveals accents and colours on neutral schemes going back millions of years. Our proposal is, actually, also a revision and an evolution of the concept of neutral, in which the colour does not disappear but is used in a different way. The Color Design® concept of Lechler, a paint manufacturer since 1858, links the development of chemistry to the evolution of the language of colour, providing indications, suggestions and technical information that facilitate the selection of colours and finishes to design domestic environments and to harmonise furniture, accessories and walls at the same time. With a view of sustainability neutral colours last longer and have a longer visual duration. However, in a neutral context, to characterise the environment it is necessary to give an accent, that is to enhance a point (a manufactured item, a piece of furniture, a wall detail). We work by priority of visual reading: the accent is the focus.
...
New HOLOS - Awakening New Health
Under the theme of "New HOLOS -Awakening New Health-," the Graduate School of System Design and Management at Keio University (Keio SDM) exhibits two solutions: 1) YOKUN, a new habit-based training program that focuses on the decline of the sense of smell that we are not usually aware of; and 2) AQUA STASIS, a product that encourages proper hydration on a daily basis, which is difficult to practice even if you know it is necessary.
YOKUN
The sense of smell declines with age, also the sense whose decline is least recognized. As one's sense of smell declines, one becomes insensitive to strange smells and is unable to detect danger. It also makes food less tasty, reduces appetite, and is detrimental to health. The sense of smell is an important sense for safety and longevity.
YOKUN is a habit-based olfactory training system. The system makes people to think about the other person through the exchange of scents and to continue the training by realizing a gentle communication.
AQUA STASIS
The amount of water a person should drink each day is hard to drink consciously, and not so much fun.
However, if you change your point of view of consuming water, this can be a different appearance.
AQUA STASIS is a product that allows people to drink the required amount of water daily by combining the Japanese approach of giving water a temporal meaning and the Western approach of giving water a spatial beauty.
...
LEXUS – SPARKS OF TOMORROW
This year’s event, Lexus: Sparks of Tomorrow, will present a trio of design explorations, all inspired by Lexus’ human-centered, future-oriented approach to design. Compelling and engaging, Lexus: Sparks of Tomorrow, will include an immersive installation by award-winning architect and designer Germane Barnes with lighting studio Aqua Creations, new prototypes from Lexus Design Award 2022 finalists, and work by students at London’s Royal College of art envisioning a more sustainable future.
...
Hypernova
Hypernova is the installation created by designer Sara Ricciardi for gloTM, protagonist of the Lounge area of Superstudio. Ricciardi invites the viewer to have an experience in which nature and technology, uniqueness and multiplicity coexist. A path that recalls the philosophy of the brand and invites not to necessarily choose between two apparently opposite options, but to make them coexist with ”no compromise". The Roof space will also follow the philosophy of "no compromise" and will be curated for gloTM by TOILETPAPER magazine, the creative collective founded by Maurizio Cattelan and Pierpaolo Ferrari, to recreate an urban garden with a strong visual impact. A super pop space, open to the public every day until 9pm.
...
Simplify your Day
This interactive wall developed over three home scenarios, namely Cooking, Washing or Cooling, brings the visitor to a multisensory environment to discover Candy’s democratic connectivity, an integrated smart solution system that simplifies your daily life. Through the interaction between the connected products on display and the hOn app you will be surrounded by the daily routine and see that connectivity is fully accessible and easy to use for everyone. Great attention was given also to design, with a dedicated space for iCase: the big innovation to be premiered in a collection of four unique items made in cooperation with four major young artists: Joey Guidone, Elisabetta Vedovato, No Curves and Scombinato (Antonio Colomboni). Related to iCase, there will be a contest for the IED (the European Institute of Design) the best work will join the four artists for a capsule collection to be put on display in September at the IFA 2022 in Berlin. To confirm the brand’s zero distance to consumer approach, the product will be in the spotlight for an interactive installation that allows visitors to become creative designers and directly decorate their own fridges. Major innovations stand out, the new RapidÓ Pro washer and dryer, the new range of RapidÓ dishwashers and Fresco fridges, the DiVino wine bottle cooler, and the new connected ovens and hobs, among the others.
...
One week of thrilling events exploring life at home and beyond
IKEA is bringing the ‘IKEA Festival’ to BASE in Milan for Milan Design Week 2022. Located inside the Tortona Design Week, the festival will feature a dynamic schedule of events and immersive experiences to showcase the future of retail and design, explore how the relationship between people and their homes has evolved, and show how improving your everyday life can create for a more mindful home.
In the area it will be possible to visit Ögonblick - A Life at home exhibition, a compelling physical and digital installation inspired by H22, a project that started in Helsingborg, Sweden, in which IKEA participates with the aim of building " the sustainable city of the future".
...
PROTOTYPE RESEARCH_SERIES 06 - DÉVORÉ WITH KEVLAR® CORE
Prototype Research Series are native limited editions. Unique limited-edition, made with fabrics and/or treatments resulting from research and experimentation that is not yet at an industrial scale.*
Series 06 is the result of the close collaboration between the Kevlar® consumer brand R&D team and the STONE ISLAND research and experimentation department.
nhow Milano DESIG𝓷 WEEK
The Milan nhow hotel, an institution not only in the Tortona District, is now back in trend becoming the stage for some of the long awaited exhibitions of this new edition of the Fuori Salone. Loewe, Capsula, Lambert Kamps, MV Line, Innova and NPO River are just a few names that will take part in the exhibition, giving life to an eccentric, explosive, exuberant, extremely nhow-style chorality.
A unique ensemble of originality and contrasts, a trip to discover innovative languages and surprising shapes, a journey in stages that will lead to the expanding of new trends in the living, outdoor, fitness and furniture of various kinds. All this will take the viewer into a creative and unexpected Milan, to be discovered and most of all experienced.
Playing on the contrast with the industrial soul of the hotel, the exhibitors focus on warm and natural tones, soft lines and objects that combine functionality with a captivating and charming aesthetics. Thus gym mat and weights container by Capsula turn into elegant coffee tables, MVLine's self-lit pergolas become a space to always live in, even in bad weather, while Loewe chairs change into real works of art to be displayed in the living room...
More can be discovered first hand, from June 7th until 12th, 9:00am - 08:00pm, when the most eclectic hotel in the city will open its doors to both experts and onlookers to let them step into a world of design and art.
Fuori di Design 2022 "La sostenibilità fatta materia - Sustainability becomes matter"
"Fuori di Design" is a shared showcase promoted by Materioteca® that takes place within Zip Zone Events. The talents hosted in this tenth edition belong to the design movement that declines the five “R” as "reduce, reuse, recycle, recover, redesign!".
Some brands that have already performed in the past years with Materioteca® will show their new collections: Cycled their stylish belts obtained by recycling bicycle tyres, Ushak their “retro” glasses in natural horn of regenerated buffalo, Wayfordesign their delicious anthropomorphic jewels 3D printed.
The exhibition will be powered by the extraordinary participation of Idea Plast, a company whose research and development has proven over the years to be an exceptional forge of inspiration and stimulus in giving an unprecedented second life to a disparate variety of polymer waste, among which chewing gum and used tyres stand out.
Direct3D will give live demonstration of the eternal magic of 3D direct printing from pellets.
...
Zip Zone Events MDW 022
In occasion of Milan Design Week, Zip Zone Events has created a collective exhibition combining design, art and innovative creations in a unique location.
Zip Zone Events is the event format designed by Alessandra Stretti to support and emphasize the nature of Fuorisalone, which represents for years the beating heart of design in various shapes. A multifaceted and immersive experience ranging from collective exhibitions of design and art to creations of innovative materials in their maximum and purest expression.
Thanks to the accurate selection of the exhibitors, the cultural and artistic atmosphere makes the event a point of reference to look at to confront, discover new trends and get in touch with emerging talents. A format designed to suit every situation and to highlight the disciplines which intrigue and connect so many people different from each other during the Milan Design Week.
It’s a format which gives space also to young artists, giving them the opportunity to exhibit their creations in the design district par excellence in Milan, the one of Via Tortona.
For its 5th edition, the fil rouge connecting many of the exhibited works is the upcycling, aimed at the creation of unique and valuable pieces.
...
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